A home seller in Tennessee wrote to me asking for some advice on what changes she could make to help sell her house quickly. Job relocation has prompted her and her husband to list their property for sale. Jennifer’s home has been on the market for quite a while with no offers. They have a 16 month old and are expecting their second child soon. Jennifer is a busy mom who needs some quick, effective solutions. The girl needs to sell ya’ll!
The property is a 3 bedroom, 3 bath, 3 car-garage home with 2,619 sf in Sevierville, TN. It is a lovely home with some really nice features. Sitting on the edge of the Smoky mountains, close to Ashville, NC, it has beautiful views and surroundings. I love this area of our country–one of the most beautiful places I’ve seen. So why, then hasn’t Jennifer’s house sold yet? It is likely due to the fact that the master bedroom is located on the second floor. In many parts of the country, especially in the North, it seems that it is preferred to have the master bedroom upstairs–but in the South–not so much. It’s a privacy thing. We generally don’t want to be on the same floor as our kids after a certain age. But, when you have little ones, it’s ideal.
So how do we overcome this perceived negative feature that can’t be changed? By showing off the awesome-ness of the exterior! I’m mean–look at all of that space and potential! We do this by tricking it out, and helping buyers see the plethora of things they will be able to do in this yard. Jennifer must counter any negative ideas about the master bedroom location by creating a WOW factor–in this case, by highlighting one of the best selling features of the home–the exterior. Here are some virtual staging ideas to help sell this home…
Here is the BEFORE. Pretty cute as-is, right? Good condition, nice front porch, healthy-looking and ample greenery.
“Wow it up” Suggestions; (1) Paint the porch posts/trim white to make it pop (2) Add shutters on either side of garage window in either charcoal gray or dark brown (3) Plant vibrantly colored annuals (4) Add a bench or two chairs to the porch with colorful accent pillows & varied pots/plants. Since Jennifer already has a bench, these projects will only cost her about $200.
Pretty! Just Needs a Little Tweaking…
Just a few touches to enhance curb appeal
You can see from this BEFORE shot below how great this lot is! Nice deck and lovely surroundings.
“Wow it up” Suggestions: (1) Balance the deck with landscape & a feature (fountain) (2) Add a shade feature & color to deck (3) Create a stone path leading from the bottom of deck stairs into the yard to help expand the outdoor living space (4) Add an outdoor vignette at the end of the stone path to show potential buyers another way to enjoy the backyard. Don’t leave it to their imaginations. If all of these items needed to be purchased, it would cost about $2K. But about half of that are items that she can take with her when she moves. So really, it’s a $1K landscape investment in the property. Small investment when you consider how much they are paying each month to remain in a house that keeps them living apart.
Awesome Lot! But Lacks a “Wow Factor”.
Potential buyers love outdoor living spaces. If you’ve got it, show it off!
The deck is really nice as-is. Adding a shade feature and a few accessories is all that is needed.
All that is needed here is a little ambiance!
Jennifer has already made many of these changes. You can see her progress HERE.
Do you need some virtual staging suggestions? Visit my critique boutique page.
For more home staging ideas, please see my post Using Buyer Psychology to Stage a Home.
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